How to Have An Effective Pay Per Click Internet Advertising Campaign

Posted March 7, 2009

If you are trying to sell an affiliate product on the Internet, one of the best ways to drive lots of traffic to your site or landing page is to run a pay per click or PPC campaign. Many people, however, set up the campaign, throw some keywords in there, and then expect massive returns. While you may get some returns that way, to really maximize PPC, you need to implement a clear strategy.

First, you need to determine what your monthly budget is for your PPC campaign. How much are you willing to spend to drive traffic to your site. Remember, if you are marketing a product that pays $40 a sale, but you are spending $80 a day on PPC for that product, you have to make at least 2 sales a day for it to be worth it. PPC campaigns take time to develop, however, so if the results are not immediately evident, you need to patient. The longer the campaign runs, the better your chances are of converting clicks. .... Read More ...